In recent times, it is not uncommon for industry players to engage in the act of pretending to prioritize nutrition. Sadly, this new development in the cereal industry is a testament to the aforementioned fact. Kellogg’s, a household name in the cereal industry, has recently partnered with the makers of the renowned Icee beverage, the red and blue-flavored slushies commonly sold at gas stations.

The result of this collaboration is a new cereal that is deemed to be the official Icee cereal, and Icee cereal is coming to a Shreveport grocery store near you. The cereal is designed to have little red and blue balls, fashioned after the distinctive Icee flavors of cherry and blue raspberry. Unfortunately, despite the pretense of prioritizing nutrition, this cereal is far from being a healthy breakfast option.

As the makers claim, the cereal has a secret, “innovative ingredient that COOLS your mouth as you eat . . . imitating a sip of an Icee.” While there is little information about the “cooling effects” of this new ingredient, one thing is for sure – this is not a healthy breakfast food option. It is worth noting that with the high sugar content that this cereal possesses, it is likely that it provides an unhealthy mega sugar rush to consumers who indulge in it.

Sadly, despite the obvious effects that such foods can have on the health of individuals who consume them, there is not much that can be done about it. As industry players continue to prioritize profits over the health of their consumers, it is likely that more of such unhealthy breakfast options will continue to flood the market.

For individuals who are health-conscious, it is important to be mindful of the foods we consume, and not just settle for what is convenient at the moment. According to industry insiders, the official Icee cereal box should be hitting stores nationwide in the nearest future. However, with its unhealthy nutritional value, we must all make conscious efforts to prioritize our health and that of our loved ones by avoiding foods that provide little to no nutritional value.

So will you try the new Icee Cereal when it arrives at Shreveport area grocery stores?